Serene Beach Lounger – Foldable Polyester Recliner with Steel Frame and Storage Pouch

Company Overview and Heritage

With a 50-year heritage at the forefront of the promotional merchandise industry, PF Concept stands as a pillar of reliability and innovation for distributors and brands across the UK and Europe. Established in 1973, PF Concept has grown to become a key part of the Polyconcept Group, now recognised as Europe’s largest supplier of promotional products. Headquartered in Roelofarendsveen, the company operates nine sales offices across Europe, a state-of-the-art warehouse and certified printing facility in Poznań, Poland, and maintains in-house manufacturing capabilities in the UK for innovative, custom solutions. This extensive infrastructure ensures PF Concept delivers consistent quality and service, earning its reputation as a trusted product media expert supporting thousands of campaigns every year.

Expertise in Product Media and Customisation

PF Concept offers a comprehensive collection of quality products and premium brands, spanning categories such as drinkware, technology, clothing, bags, stationery, and more. This breadth provides buyers with depth of choice at every price point, ensuring the right fit for any campaign or budget. Their “Create Your Own” and bespoke programmes unlock extended customisation possibilities, with dedicated sourcing and design support that enables clients to tailor products – like the printed serene beach lounger recliner – to exact branding requirements. Every product is selected “with care,” designed for durability and on-trend appeal, ensuring the end customer’s brand remains centre stage, not the supplier’s.

Digital Tools and Sales Support

PF Concept empowers distributors with advanced digital tools, a robust inventory, and rapid branding processes, enabling efficient responses to both small orders and complex, multi-site programmes. Their sales experts provide invaluable support, offering inspiration, in-depth product knowledge, and streamlined ordering through an outstanding web shop and digital catalogues. These capabilities save time, reduce administrative burden and artwork rework, and allow clients to focus on what matters most: selling products that make brands – and people – proud.

Commitment to Sustainability and Ethical Practices

PF Concept is deeply committed to sustainability and ethical practices, with clear targets and transparent reporting outlined in their annual Sustainability Report. Their ambitious “Rethinking Plastics 2030” strategy aims to phase out all virgin fossil-based plastic products and packaging by 2030, focusing on innovation, circularity, and elimination of plastics. The company embraces a circular design approach, favouring sustainable, recycled, and bio-based materials, enhancing recyclability and product longevity, and using certified, traceable supply chains – such as GRS-certified ranges and Aware™ traceability technologies. PF Concept’s dedication is validated by an EcoVadis Platinum rating and a multi-year partnership with UNICEF the Netherlands’ “Plastic Bricks” programme, reflecting their leadership in social and environmental performance.

Ethical conduct is embedded in PF Concept’s operations, with robust modern slavery and anti-slavery policies, full adherence to the Modern Slavery Act 2015, rigorous supply chain due diligence, regular audits, staff training, and a dedicated compliance team. In the UK, the company publishes gender pay gap data via the government’s reporting service, demonstrating transparency around pay equity and workforce structure.

Stakeholder Engagement and Waste Reduction

PF Concept recognises that stakeholder engagement is crucial in reducing waste within the promotional merchandise sector. Branded products – such as campaign-specific items or uniforms – often cannot be repurposed or rebranded without consent or careful planning. PF Concept actively encourages clients to create awareness around returns, misprints, and over-ordering, helping to minimise unnecessary CO₂ emissions linked to wasted stock and logistics. Through clear guidance and close collaboration, they support customers in improving forecasting, extending product use, and reducing the volume of merchandise that becomes obsolete.

Circular Economy and Reuse Partnerships

Bringing circular design principles to life, PF Concept designs products for longevity and repair wherever possible, selecting materials and constructions that support recyclability at end of life. Their partnerships with organisations such as Reshare and local groups in Poland enable the donation or repurposing of surplus textiles and products unsuitable for branding, diverting them from landfill. These initiatives support a circular economy and reduce the environmental impact of end-of-life product treatment, providing clients with credible, responsible options for managing campaign stock and uniforms.

Inspiring Change and Building Trust

PF Concept’s holistic approach – spanning product quality, innovative customisation, digital selling tools, sustainable practices, and ethical standards – builds trust with clients and their stakeholders. This comprehensive offering delivers tangible benefits: enhanced brand reputation, stronger corporate social responsibility narratives, smoother internal approvals, and potential cost efficiencies through reduced waste and improved product longevity. The value of subtle, quality branding and well-chosen products – such as the printed serene beach lounger recliner – lies in their desirability and utility, increasing the impact per item and supporting both environmental and commercial goals.

Partner with PF Concept

Choose PF Concept for your next campaign and benefit from a supplier that combines heritage, innovation, and responsibility. From bespoke product media solutions to industry-leading sustainability and ethical standards, PF Concept helps you deliver branded merchandise that makes a lasting impression – for your clients, your brand, and the planet.