Prixton Swb33 Smartwatch – AMOLED Display, built-in GPS, Multisport Tracking, Voice

Company Overview and Heritage

Founded in 1973, PF Concept stands as a cornerstone of the promotional merchandise industry, boasting a remarkable 50-year legacy. As part of the renowned Polyconcept Group, PF Concept has evolved into Europe’s largest supplier of promotional products, with a reputation built on trust, reliability and innovation. Their headquarters in Roelofarendsveen, the Netherlands, is complemented by a network of nine sales offices strategically located across Europe, ensuring regional expertise and responsive service. The company’s impressive warehouse and certified printing facility in Poznań, Poland, alongside in-house manufacturing of innovative products in the UK, underpin their ability to deliver at scale and speed. With a half-century of experience, PF Concept is the trusted product media expert for distributors and brands throughout the UK and Europe, consistently delivering quality and value.

Expertise in Product Media and Customisation

PF Concept’s extensive portfolio offers a wide collection of quality products and premium brands, spanning categories such as drinkware, technology, clothing, bags, stationery and more. This breadth ensures buyers enjoy exceptional choice at every price point, from cost-effective essentials to premium, design-led gifts. Their innovative “Create Your Own” and bespoke programmes empower clients to tailor products precisely to their branding and campaign objectives, with dedicated sourcing and customisation support. Every product is selected “with care”, designed to be durable, on-trend and brand-led, ensuring the client’s brand remains in the spotlight – not the supplier’s. For example, the Printed Prixton Swb33 Smartwatch AMOLED combines cutting-edge technology with custom branding, providing a memorable, high-impact promotional gift.

Digital Tools and Sales Support

PF Concept empowers distributors with advanced digital tools, a robust inventory and rapid branding processes, enabling seamless responses to both small-scale orders and complex, multi-site campaigns. Their sales experts provide invaluable support, offering inspiration, deep product knowledge and efficient order management through an outstanding web shop and digital catalogues. These capabilities save valuable time, reduce administrative overheads and minimise artwork rework, allowing clients to focus on selling products that make brands and people proud. The result is a streamlined experience that enhances productivity and supports sales growth.

Commitment to Sustainability and Ethical Practices

At the heart of PF Concept’s strategy is a commitment to sustainability and ethical business practices. The company is dedicated to reducing its environmental footprint across the entire supply chain, with clear targets and transparent progress detailed in their annual Sustainability Report. Their ambitious “Rethinking Plastics 2030” strategy aims to phase out all virgin fossil-based plastic products and packaging by 2030, focusing on innovation, circulation and elimination of plastics. PF Concept’s circular design approach prioritises sustainable, recycled and bio-based materials, enhances recyclability and product longevity, and ensures supply chain transparency through GRS-certified ranges and Aware™ traceability technologies.

PF Concept’s efforts are validated by external recognition, including an EcoVadis Platinum rating and a multi-year partnership with UNICEF the Netherlands’ “Plastic Bricks” programme, which transforms plastic waste into building materials for schools. The company’s robust modern slavery and anti-slavery policies demonstrate strict adherence to the Modern Slavery Act 2015, with comprehensive supply chain due diligence, regular audits, staff training and a dedicated compliance team. In the UK, PF Concept publishes gender pay gap data via the government’s reporting service, underlining their commitment to transparency and pay equity.

Stakeholder Engagement and Waste Reduction

PF Concept recognises the importance of engaging stakeholders to reduce waste throughout the product lifecycle. Branded merchandise often cannot be repurposed or rebranded without proper consent, making careful planning essential. PF Concept encourages clients to create awareness around returns, misprints and over-ordering, helping to minimise unnecessary CO₂ emissions associated with wasted stock and logistics. By providing clear guidance and collaborating closely with customers, they help improve forecasting, extend product use and reduce the volume of merchandise that becomes unused or obsolete.

Circular Economy and Reuse Partnerships

PF Concept’s circular design principles are put into practice by designing products for longevity and repair, and by favouring materials and constructions that support recyclability at end of life. Their partnerships with organisations such as Reshare and local groups in Poland ensure that surplus textiles or products unsuitable for branding can be donated or repurposed rather than sent to landfill. These initiatives support a circular economy, reducing the environmental impact of end-of-life product treatment and providing clients with credible, responsible options for campaign stock and uniforms.

Inspiring Change and Building Trust

PF Concept’s comprehensive approach – spanning product quality, innovative customisation, digital selling tools, sustainable practices and ethical standards – builds trust with clients and their stakeholders. This translates into enhanced brand reputation, stronger corporate social responsibility narratives, smoother internal approvals and potential cost efficiencies through reduced waste and improved product longevity. The value of subtle, quality branding and well-chosen products that people want to keep and use cannot be overstated; each item delivers greater impact, supports environmental goals and maximises commercial return. With PF Concept, clients can be confident they are partnering with a supplier that not only delivers exceptional products, but also inspires positive change and lasting trust.